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Dementia Friends Canada: using digital means to build an online community of engaged Canadians

September 28, 2016

1:00–2:30 p.m. EST
10:00–11:30 a.m. PST

Dementia Friends Canada is a digitally-based national public engagement initiative that targets corporations, associations, and communities, engaging large audiences in early learning about dementia and encouraging them to join the online community of Dementia Friends to learn more or share their own personal stories on a regular basis.
Rooted in the program is a comprehensive evaluation framework which will measure the change in attitudes and understanding of dementia (signs and symptoms), attitudes and understanding for people living with dementia, and knowledge and understanding of how to act/what to do in order to support those currently living with dementia.
Join us as we share how Dementia Friends Canada uses an integrated approach that combines traditional social media (Twitter, Facebook) with various other channels, including relevant influential blogs, in order to improve awareness and understanding about dementia.


  • Lindsay Brown - Senior Policy Analyst, PHAC
  • Heather McKelvey - Director of Client Service, Manifest Communications
  • Sydney Starke, Account Executive, Manifest Communications
  • Stephanie Gyles - Digital Strategist, Manifest Communications

Register now at

Can’t attend? Register anyway and we’ll let you know when the recording is available.
Note: This webinar will be presented in English only. Presentation slides will be made available in both English and French.
If you have comments or questions, please contact