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Psychology for Digital Behavior Change, AlterSpark

Ottawa, Ontario
October 11 to 13 2016

9:00 a.m. to 5:00 p.m. each day

During this 2-day workshop, you will learn the essentials of interactive psychology and over 40 behavioral science principles to help you build more engaging and higher converting websites, apps, and digital campaigns.

What you’ll learn:

You will learn how to control users’ attention, boost their understanding, fire-up motivation, build trust, and facilitate decision making, in order to achieve short-term and long-term behavioral impacts. You’ll also learn how to manage user drop-out and retention.

Skills you’ll gain:

By the end of this workshop, you will be able to reverse-engineer interactive products, fuse science with creative design, and you will know what it takes to build interactive products that are both motivating and usable.

Scientific, but practical and easy:

The content is science-based, but presented in plain-language, with practical examples.

Participants who complete this workshop also qualify to take our advanced workshop on psychological architectures.

Optional 3rd day on psychological architectures:

We’re also offering an advanced workshop on the 3rd day on psychological architectures, the winning design recipes that have been scientifically proven to work. You’ll learn how to blend psychology principles into popular design patterns such as gamification, landing pages, shaping/habit loops, feedback loops, stages of change, and more.

Learn more online at

Organizer details: AlterSpark,, +1 (888) 977-2055

Direct event details: