Back to top

Emotion & Motivation for Digital Behavior Change, AlterSpark

Toronto, Ontario
October 17, 2016

1-Day Neurochemical Motivators Workshop

Apply principles of neurochemistry to interactive design and marketing

In this workshop, you’ll improve your knowledge of human-centered design and online marketing by learning how neurochemicals shape your users’ emotion, motivation, cognition, and behavior.

We’ll improve your ability to develop user experiences to evoke positive emotions, such as anticipation, happiness, attachment, and pride, and how to avoid accidentally triggering negative user emotions such as stress, social anxiety, envy and shame.

Our ultimate goal is to help you build emotionally rewarding websites, mobile apps and digital campaigns, that win your users’ trust, shape their habits, and form long-term relationships with your brand.

By the end of the workshop, you’ll have gained new knowledge and skills in interactive design and marketing strategies grounded in psychology and neuroscience, which we present in easy-to-understand lessons that are practical, intuitive, and results focused.

You’ll enjoy our combination of lectures, lively group discussions, and wireframing exercises, along with anonymous group polling, designed to help you better understand how different users process information and interact with your digital media.

For more information or to register, please visit