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Campaign Resources Available for the wouldurather… contest, Leave The Pack Behind

Leave The Pack Behind, the evidence-based, best practice program for young adult smoking cessation in Ontario, is currently promoting its effective and successful wouldurather…contest. The wouldurather… contest challenges Ontario young adults (ages 18-29) to quit, cut back, or stay tobacco-free for a chance to win up to $5,000 in Grand Prizes. Up to 20% of young adults in the contest will succeed in quitting, more than double the rate of unassisted quitting! Help young adults in your community make positive changes to their tobacco use behaviour – whether that is quitting, cutting back or renewing a decision to stay tobacco-free. Participants can sign up online until January 22nd at
When young adults register to quit or cut back they will receive motivation and encouragement to make a quit attempt and are connected to other evidence-based resources for even greater odds of successful quitting/reduction (including an opportunity to order 8-weeks of free nicotine patches or gum via Leave The Pack Behind’s online ordering platform).
There are free print and electronic promotional materials available through Leave The Pack Behind to support your organization in promoting the contest, such as:

  • Print poster (English and French, 11X17) to post on display boards, in examination rooms, or in waiting rooms and resource centres
  • Palm cards (English and French) for waiting rooms, mail outs, general distribution, etc.
  • Mobile phone wallet giveaways
  • Digital ads for your website, LCD/electronic screen ads, or social media sample posts

For more information and/or to order promotional materials, please contact