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New and Updated Landmark Case Studies from Tools of Change

We've added two new peer-selected, active transportation-related Landmark case studies to our website and updated a third. View these at the Active Living Resource page:

Playa Vista Ability2Change
This program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal, with different initiatives for different people. In just seven months it yielded a 4.9% decrease in peak time drive alone mode share across the entire community, with corresponding increases in carpool, cycling and transit trips. This program was designated a Landmark case study in 2016 ( Listen to the program manager and ask questions during our webinar on February 24, 2017, presented by Aaron Gaul, Playa Vista Compass (California):

Bikeability Safety Training in the UK
This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainings.  This program was designated a Landmark case study in 2016 (

King County in Motion
This Landmark case study has been updated, based on the case study webinar. Since creating In Motion in 2004 (, King County Metro Transit has applied a growing toolkit of community-based social marketing techniques to persuade nearly 20,000 Seattle-area travelers to drive less. In Motion employs motivational messaging, commitments, rewards, engaging materials and norming tailored to the target community. Participants pledge to shift two drive-alone trips per week to transit, ridesharing, biking or walking. The program has been called into action during or in anticipation of major construction, transit restructures or new tolls.
Designation as Landmark (best practice) case study through our peer selection process, recognizes programs and social marketing approaches considered to be among the most successful in the world. They are nominated through an open nomination process and by our peer-selection panels and Tools of Change staff, and then scored by the selection panels based on impact, innovation, replicability and adaptability. The panel that designated the two new cases studies consisted of:

  • Ryan Lanyon, City of Toronto
  • David Levinger, Mobility Education Foundation
  • JoAnn Woodhall, Translink
  • Nathalie Lapointe, Federation of Canadian Municipalities
  • Geoff Noxon, Noxon Associates
  • Phil Winters, University of South Florida Selected