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Special Topics Workshops from THCU

For more details on the following events, and to register, please visit http://www.thcu.ca/workshops/2003specialtopics.htm.



A New Way of Thinking About Healthy Lifestyles: Health Communication Applications

February 24, 9:00 a.m. to 12:00 p.m.

Renee Lyons and Lynn Langille, The Atlantic Health Promotion Research Centre



This highly interactive workshop will examine some alternatives to our commonly accepted "wise choices" definition of healthy lifestyle and consider some ways of applying these alternatives to a variety of health communication scenarios. Participants will be invited to discuss the proposed alternatives and generate ideas about health communication applications. Some knowledge and/or experience with health communication would be an asset for participants.



Developing Exceptional Ads and Other Communication Materials

February 24, 1:00 p.m. to 4:00 p.m.

Ric Durrant, Partner, Chan Durrant Ltd., Social Marketing & Communication Consultant



Whether you are creating a single poster or a full multi-media campaign, this workshop will provide practical tips and techniques for producing powerful communication tools that will grab the attention of your audience and affect their hearts, minds, and behaviour. The emphasis will be on how you and your project team can take control of the media development process and ensure that your messages effectively reach out to your audience. Some knowledge and/or experience with health communication would be an asset for participants.



Making the Case: Economic Evaluations of Early Intervention and Prevention Programs

February 25, 9:00 a.m. to 12:00 p.m.

Graham Clyne, Prevention Dividend Project



This workshop will highlight some case studies that successfully demonstrate the return on investment that comes with early intervention and prevention programs, describe some tools and sources of information that are currently available to increase our understanding of economic evaluations, and explain the long term strategy to support further use of economic evaluations across Canada's nonprofit and public sectors.



Policy Development as a Foundation for Chronic Disease Prevention

February 25, 1:00 p.m. to 4:00 p.m.

Theresa Schumilas and Katherine Pigott, Region of Waterloo Public Health



Policies related to economic, environmental, and community conditions have not traditionally been addressed by Ontario public health departments. This workshop will describe how and why Waterloo Region Public Health is addressing policy development in these areas, with a focus on where these types of initiatives fit into the current Mandatory Program and Service Guidelines for Ontario public health departments. Participants will work in groups to brainstorm about how broad policy development could fit into their current health promotion mandates. Some knowledge and/or experience with the Mandatory Program and Service Guidelines would be an asset for participants.