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Strategy, Targeting, Results: How to Use Public Opinion Research in Advocacy Campaigns and Fundraising

The Downtown Toronto YMCA, Grosvenor Room

10:00-11:30 a.m.



John Willis will touch on the general landscape of public opinion in Ontario today, but focus mostly on how and why groups can learn from supporters, donors and the general public, through focus groups and polling, to build better strategies for campaigns, fundraising and policy development. John Willis has a unique combination of experience in contemporary focus-group and survey techniques and in campaign leadership for advocacy groups. He has campaigned on environmental and peace issues in Canada, the US, Europe and Japan. He now works as a senior consultant with the firm Strategic Communications and is a strategist and advisor to clients as diverse as the Elementary Teachers of Toronto, The Law Society of Upper Canada, the Council of Canadians and Earthroots. John was instrumental in public-opinion research for the recent successful NDP campaign against hydro privatization and is currently the chair of the Board of Greenpeace USA. Strategic Communications is a general consulting firm that provides a full range of research services exclusively to the non-profit community. Projects usually combine qualitative and quantitative research methods, and clients have included Sick Kids' Hospital, the Strategic Media Action Campaign (a coalition of BC environmental groups), the Communications, Energy & Paperworkers Union and the Coalition of Progressive Electors (recent winners of the Vancouver municipal elections). We also count the Humane Society of the United States and the Rainforest Action Network (California) among our past and present clients.



Light refreshments will be served and $10 will be collected from each participant at the door.



To pre-register, please email Shehrina at [email protected] indicating your name and any affiliation.