The annual Landmark peer-selection process organized by Tools of Change has designated two additional programs that promote active and sustainable transportation behaviors.
(1) Capitol Hill In motion, a recent evolution of the individualized marketing approach used by King County, had remarkably high sign-up rates and delivered a solid 16% average reduction in drive-alone trips.
(2) Chicago’s Go Program, another Individualized Marketing program, increases use of transit and active modes of transport, successfully engages racially-diverse and traditionally marginalized communities, and has become self-sustaining.
Tools of Change's peer selection process recognizes behavioral programs and approaches considered to be among the most successful in the world, based on impact, innovation, replicability and adaptability.
For details, visit http://www.toolsofchange.com/en/topic-resources/active-living/.