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Making the Media Work for You: How to Work More Effectively with the Media

8:30-11:00 a.m.

63rd Floor Scotia Plaza, 40 King Street West



Coffee and muffins will be served.



Ruth Douglas, president and CEO of News Canada, will speak on how to effectively use news services to achieve the best media results for your organization. Mark Nusca, director of information at Porter Novelli PR Agency and a former Globe and Mail and National Post editor, will share the findings of Porter Novelli's 2004 Media Report Card on Canadian Business, which surveyed more than 300 Canadian journalists working in television, newspapers, radio and the Internet.



The Media Foundation is an innovative new charity that helps the voluntary sector communicate, is launching its first event. A national organization, The Media Foundation offers high quality training seminars and events specifically targeted at the voluntary sector.



For more information, contact Maggie Fairs, Executive Director, [email protected], or register online at http://www.themediafoundation.com.