Using a series of public dialogues with groups from across Canada, researchers explored citizens' perceptions concerning quality of life issues. Regardless of personal background, participants agreed that the issues involved included political rights and democracy, health, education, the environment, social programs, personal well-being, safe communities, the economy and government. Results were analyzed according to participants' memberships in the following population groups: rural, urban, influencer or hard-to-reach. When compared with other groups, rural participants were more concerned about access to and availability of services, particularly health and education. Environmental issues related to the economy, public infrastructure and rural way of life; social issues to provision of childcare, support for families and children; economic issues to support for small business, agricultural indicators, improved benefits and compensation, distribution of wealth; and governmental issues to public trust.