1 year temporary
Reporting to the Manager of Communications and Public Relations, within the Planning and Policy Directorate, the Communications Co-ordinator will provide expert communications support to increase public knowledge, shift attitudes and influence health behaviours in the following areas: prevention of family violence and unintentional injuries and promotion of nutrition and healthy growth and development of children 0-6 and their families.
* Recommend, plan, develop, implement and evaluate health-communication strategies and campaigns including assessing needs; setting objectives; determining target audience; drafting/approving messages, concepts and content; determining distribution of materials; and monitoring budgets.
* Determine the nature, mix and scheduling of communications vehicles to publicize, promote and inform the public with regards to health issues. This may also include the development and implementation of internal (employee) communication plans.
* Provide strategic communication advice to staff within the planning and policy directorate and within the family-health and healthy-lifestyle program areas.
* Develop and implement advertising for public education and promotional campaigns by conducting internal meetings, setting objectives, briefing and overseeing advertising agency personnel and approving concepts, copy, budgets and placement plans.
* Research, write and develop communication and promotional products such as ads, brochures, newsletters, website information, displays, audio-visuals, press releases. Produce these products through desktop publishing and/or through tendering process with suppliers (designers, printers and advertising agencies) to ensure quality products.
* Develop and implement strategies for ethno-racial outreach including the use of ethnic media and community organizations. Plan for and co-ordinate production of materials in languages other than English.
* Ensure overall consistency and quality of communications products produced.
* Co-ordinate and monitor multimedia and web initiatives.
* Develop, plan and co-ordinate special events.
* Manage and track assigned budget areas. Recommend expenditures/costs and ensure that expenditures are effectively controlled within approved budget allocations.
Your application must describe your qualifications as they relate to
* Sound knowledge of behaviour-change theory, social marketing, market-research theory and communications-campaign theory and design
* Several years of progressive experience in developing, co-ordinating and implementing health-communication strategies, preferably in a public health setting
* Excellent project-management skills
* Graduate degree in Health Communication, Marketing/Social Marketing, Communications Sciences, Journalism or a related discipline, or an equivalent combination of education and experience
* Thorough knowledge of and experience with professional communications techniques and practices, including strategic planning, broadcast and print production, materials development, advertising and media relations
* Proven ability to liaise with and monitor the work of consultants and suppliers of creative services, such as advertising agencies, designers and printers, knowledge of production processes for advertising and print production
* Excellent verbal and written communication skills, especially writing and editing skills for all media and audiences
* Ability to work with staff and managers in Toronto Public Health to build capacity in social marketing and to share ownership of products
* Proven creative ability, superior desktop-publishing, layout and design skills.
* Knowledge of the techniques of ethno-racial outreach including ethnic media, community organizations and cultural sensitivities
* Superior computer skills including web-based applications and knowledge of multimedia initiatives
* Ability to plan, promote and implement special events
* Excellent organizational skills and attention to detail, ability to prioritize assignments and work under pressure of deadlines
To apply for this position, please send us a resume and cover letter, quoting File #X3CNS3302, using one of the following methods
Fax to (416)397-9818
Email to [email protected]
Mail to Employment Services, Human Resources, City of Toronto, Metro Hall, 55 John Street, 5th Floor, Toronto, Ontario, M5V 3C6.
Applications must be received by May 30, 2003.
Salary: $32.78 - $36.16 per hour
Committed to employment equity, the City of Toronto encourages applications from Aboriginal people, people with disabilities, members of visible minority groups and women.
We thank all applicants and advise that only those selected for an interview will be contacted.