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Access is a Two-Way Street: Reaching Unreached Populations with Tobacco Control Messages

Drawing from health promotion theory and tobacco control programming,
this workshop explores resistance to mainstream tobacco control efforts
by high-risk populations. Participants leave with a good understanding
of the do's and don'ts of messaging as it applies to tobacco control.
Workshop leaders liberally sprinkle examples of messages and counseling
techniques into the presentations and group work to illustrate concepts
and principles.  A mix of presentations, group activities, and discussion will be used to explore these topic areas:

  • "Sender" challenges (attitudes, experience, preconceived notions about specific groups)
  • "Receiver" challenges (psychological, social, and practical barriers to change)
  • Overcoming literacy challenges
  • Overcoming cultural barriers
  • Overcoming attitudinal barriers
  • Health Belief Model as a guiding frame-work
  • Characteristics of effective tobacco control programs for youth, multicultural groups, aboriginal groups, low-income women, etc.

To register, or obtain further information on the following workshops,
please call Kate Wilson at the PTCC Kitchener Office at (519)
742-7117 or email

  • November 1, 2006, Peterborough, Peterborough City-County Health Unit
  • November 16, 2006, Windsor, Windsor-Essex County Health Unit
  • November 22, 2006, North York, Toronto Public Health
  • March 2007 (date to be confirmed), Dryden , Northwestern Health Unit