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Top Ten Tips for Media Success

8:00 -10:30 a.m.
Verity, 111d Queen Street East (between Church and Jarvis)

Presented by The Media Foundation, a national not-for-profit
association focused specifically on the helping the voluntary sector
with its communication.

Join us and hear directly from Mark Nusca, Vice President of PR agency
Porter Novelli Canada and a former National Post and Globe & Mail
editor and writer.  Learn how you can work better with the media,
including how to

  • Improve your media pitching techniques;
  • Keep your release and pitch writing simple and concise to ensure your messages are heard and understood;
  • Avoid the pitfalls of serving up jargon, overwritten releases and buried leads;
  • Deliver an informative interview that is quotable and useful to reporters; and
  • Build relationships with your local media.

Plus, you will also have the chance to win a CCN Matthews Media
Directory (The Original Red Book), which lists contact names for all of
Canada's media.  To register, contact Maggie at

Cost: $35 (continental breakfast will be provided)