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Resources on the Unintended Effects of Health Communication

Booth-Butterfield, M., Anderson, R., & Williams, K. (2000).
Perceived messages from schools regarding adolescent tobacco use.
Communication Education, 49(2), 196-205.

David, C., Cappella, J. N., & Fishbein, M. (2006). The social
diffusion of influence among adolescents: Group interaction in a chat
room environment about antidrug advertisements. Communication Theory,
16, 118-140.

Guttman, N., & Salmon, C. T. (2004). Guilt, fear, stigma and
knowledge gaps: Ethical issues in public health communication
interventions. Bioethics, 18(6), 531-552.

Hastings, G., & MacFadyen, L. (2002). The limitations of fear messages. Tobacco Control, 11, 73-75.

Hastings, G., Stead, M., & Webb, J. (2004). Fear appeals in social
marketing: Strategic and ethical reasons for concern. Psychology &
Marketing, 21(11), 961-986.

Stewart, D. W., & Martin, I. M. (1994). Intended and unintended
consequences of warning messages: A review and synthesis of empirical
research. Journal of Public Policy and Marketing, 13, 1-19.

Wang, C. (1998). Portraying stigmatizing conditions: Disabling images
in public health. Journal of Health Communication, 3, 149-159.

Yzer, M. C., Cappella, J. N., Fishbein, M., Hornik, R., & Ahern, R.
K. (2003). The effectiveness of gateway communications in
anti-marijuana campaigns. Journal of Health Communication, 8, 129-143.