Back to top

Hey Whipple, Squeeze This, A Guide to Creating Great Ads

3rd edition, Luke Sullivan

This book provides some insight to how copywriters think. The author is a long time copywriter and his views highlight how challenges may arise between those of us working in health promotion within public sector and the creative designers from the private sector. Publisher's page is at http://ca.wiley.com/WileyCDA/WileyTitle/productCd-0470190736.html.