Back to top

Youth 13-19

Engaging and Marketing to Youth in Canada


I Forever Young

II Communication Comfort Zone: Use Every Channel

III Getting Up Close and Personal

IV Friends: The New Family

V Penny for Their Thoughts

VI Bigger Bang With Big Brands

VII Light But Not Lightweight

VIII A State of Flux

IX References

-- adapted by Urmila Chandran, for The Health Communication Unit, from "Chicken Just the Way You Like It -- Food for Thought When Targeting Youth," a presentation by Mike Farrell of Youthography and Tim Kleenyside of Fingerprint Communications at the January 2005 FOCUS conference

If you have a resource or point of view to add to this article, let us know by writing to More information on our Letters to the Editor column can be found in our submission guidelines (


Subscribe to RSS - Youth 13-19